Blog
Notes on technical writing, developer marketing, and the machines now reading both.
2026
- April 21 / 4 min read
Technical writing advice from astral codex ten
Scott Alexander's writing advice applied to technical content marketing. Go deep or go thoughtful — never write the billionth explainer. - April 1 / 10 min read
What is technical content marketing?
Everything is marketing. Your docs, tutorials, explainers, benchmarks, and even error messages — what technical content marketing is, who it's for, and how AI is changing it. - January 9 / 8 min read
What Claude Code builds with
I asked Claude Code to build a marketing analytics platform and choose its own tools. What it picked, what it rejected, and why devtools need to start thinking about Agentic Experience (AX).