Tutorials
Step-by-step guides that walk developers through building real things with your product. The reader finishes with something that works and a sense of how the pieces fit together.
e.g. “Build a chat app with Stream in 30 minutes”
Technical content marketing for developer tools
Argot is a technical content marketing agency for developer tools and AI products. We write the tutorials, how-to guides and explainers developers actually want to read.
Start a projectWe've written for devtool and AI companies including
What we write
Technical content that developers want to read. Clear, accurate writing that shows what your product can do.
How-to guides
Focused articles that solve specific problems your users face. The reader already knows what they need, so the guide gets them to ship without detours into theory.
e.g. “Deploy a Next.js app to Vercel and a self-hosted Docker container”
Explainers
Deep dives into technical concepts that position your product in context. Each one has a point of view and leaves the reader with a clearer mental model.
e.g. “Why event-driven architecture breaks down at small team sizes”
Built for technical scrutiny
Our clients are developer-focused companies whose readers will check the work. So we hold every piece to three standards.
- The words
- Jargon matters. When developers see technical concepts used wrong, trust evaporates. We use the correct nomenclature, explain what the code is doing, and keep it interesting to read.
- The code
- A good code sample runs, uses realistic data and shows one thing clearly. Samples are part of a working whole, never orphaned snippets that only look right.
- The numbers
- A benchmark needs a stated methodology, a reproducible setup and honesty about what it doesn't measure. That is what separates a claim from an assertion.
More on how we think about this in What is technical content marketing?
How it works
We talk
A conversation about your product, your audience and what you're trying to achieve.
We write
We propose topics, write drafts and handle everything from ideation to final polish.
You review, we revise
We iterate until the content is right. Then you publish.
Questions
It writes the content a technical audience uses to learn, evaluate and adopt a product: tutorials, how-to guides, explainers and benchmarks. Argot does this for developer tools and AI products, so every piece is written for developers and has to hold up to their scrutiny.
Start a project
Tell us about your product and your readers. We'll come back with ideas for what to write.