SEO. GEO. AEO. LEO.
// no, wait, that's satellites.
Argot plans developer content that search engines can rank, AI models can quote and coding agents can run.
The short answer
SEO, GEO and AEO all describe the same job. When a developer, or the AI tool they ask, goes looking, your content should be the answer. All three reward content that is correct, specific and easy to quote.
Our strategy work follows what you've published from a developer's first question to working code, finds where it breaks, and plans what to write, edit or refresh first.
Four acronyms, one satellite
The names keep multiplying. Here's what each one means.
- SEOSearch engine optimization
Getting pages found and ranked in search results on Google and Bing. It still decides a lot, because AI tools that search the web have to retrieve a page before they can cite it.
- GEOGenerative engine optimization
Shaping content so generative AI tools like ChatGPT, Perplexity and Google's AI Overviews cite it when they write an answer. The term comes from a 2023 paper by researchers at Princeton and IIT Delhi.
- AEOAnswer engine optimization
Structuring content so a system can lift a direct answer to a specific question, whether that's a featured snippet, a voice assistant or an AI answer. In practice it overlaps heavily with GEO.
One page, three readers
Every page you publish now gets read three ways. Strategy plans for all of them at once.
Search engines rank it
Crawlable pages, clear titles and headings that match the questions developers actually type. The basics still decide whether anything else gets a look.
Models quote it
Models answer by pulling passages from pages. A passage that answers one question directly, with specifics and a named source, is easier to quote than a page that warms up for three paragraphs.
Agents run it
Coding agents follow tutorials step by step. If a step is missing or a command fails, the integration fails with it. Every snippet has to run.
What strategy covers
We plan for developers and their agents, starting from what you've already published.
Follow the path to a working integration
We take the questions developers ask about your category and your product, then follow what you've published from first search to running code. That shows where developers, and their agents, get stuck.
Find the gaps
Questions with no page behind them. Tutorials missing a step. Answers buried halfway down a page, or code shown as a screenshot an agent can't copy.
Plan the pages that get you picked
When a developer asks an AI tool which product to use, comparison pages and explainers give the answer something accurate to draw on. We plan the ones your product needs.
Check how machines read it
Clear headings, a direct answer near the top, code in fenced blocks, and passages that make sense out of context. Small structural fixes so a model can quote a section and an agent can run it.
Decide what to write, edit or refresh first
You get a prioritized plan, not a pile of keywords. Old tutorials are on it too, since coding agents now follow them step by step.
What we won't promise
Nobody controls what a search engine ranks or what a model says. Anyone who guarantees you a spot in an AI answer is guessing. We don't promise rankings, citations or traffic.
We do promise content that is correct, complete and easy for a person or a model to use. Every snippet runs, and every answer sits where a reader expects to find it.
Questions
SEO gets pages found and ranked in search results. GEO shapes content so generative AI tools cite it in their answers. AEO structures content so a system can lift a direct answer to a question. They overlap, and good developer content serves all three.
Plan for every reader
Tell us what you've published and who you want to reach. We'll come back with ideas for what to write first.